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The Assortment is impressed by GODIVA’s Ganache Coronary heart
New York, NY, Nov. 10, 2022 (GLOBE NEWSWIRE) — GODIVA, the long-lasting premium chocolate model, and LeVian, have expanded their partnership with the launch of the brand new GODIVA x Le Vian assortment. This GODIVA impressed assortment marks the primary time Le Vian has masterfully embraced the strategy of hand lacquering with enamel together with Chocolate Diamonds. The thrilling collaboration between Le Vian – the historic trendsetting, movie star favourite jewellery home greatest identified for its beloved Chocolate Diamonds – and world-renowned and beloved premium chocolatier GODIVA, is now out there at KAY shops throughout america and on Kay.com simply in time for the Holidays 2022.
“We’re thrilled that the GODIVA x LeVian collaboration has been embraced so totally, with demand for the GODIVA impressed jewellery driving yet one more new assortment,” stated GODIVA World CEO, Nurtac Afridi. “GODIVA is at all times on the lookout for new methods to deliver marvel and happiness to extra individuals all over the world, and this partnership with Le Vian has enabled us to do exactly that.”
Le Vian CEO Eddie Le Vian says: “Chocolate faucets into the primal a part of our mind, these hidden emotions that drive our deepest feelings. The world of chocolate is in regards to the marvel and magic of chocolate, and it conjures up otherworldly, decadent sentiments and instincts.”
By leaning into innate emotion and highlighting the tough feat of hand lacquering enamel, juxtaposing it with wealthy Chocolate Diamonds and complicated design, Le Vian continues to shine as an innovator on the high of the posh advantageous jewellery trade.
Eddie Le Vian says: ‘The brand new GODIVA x Le Vian assortment evokes the delight of devouring that first chew into a chunk of GODIVA artisanal chocolate. The jewellery encapsulates the shock and journey every section of a GODIVA chocolate brings with our chocolate enamel and Chocolate Diamonds construction. Each luscious texture is individually stunning and combines in an exquisite, harmonious sensory expertise. The signature chain of a GODIVA x Le Vian necklace easily drapes like molten chocolate, delicately touching the tender central pendant, encased inside a wealthy Chocolate Diamond exterior.’
The gathering additionally contains the long-lasting GODIVA Chocolate Ganache Coronary heart as an inspiration for expressing love. This piece evokes that rush of emotions if you chew into the chocolate whereas connecting to Le Vian’s 2023 Pattern Forecast. By combining hand-lacquered enamel with their beloved Chocolate Diamonds, Le Vian encapsulates the traits of Euphoria and Spontaneity.
This marketing campaign was shot on the GODIVA studios in collaboration with Le Vian’s studio group. Le Vian is proud to have collaborated with GODIVA’s inventive group to recreate a scrumptious chocolate cake, topped with molten dripping chocolate with a GODIVA chocolate ganache to look alongside the brand new collections impressed by it. The chocolate cake itself is proven aspect by aspect and resembles the brand new GODIVA x Le Vian jewellery field impressed by the black and gold GODIVA truffles field. Its luxurious ribbons evoke the sensation of unwrapping a tasty Chocolate Diamond Delight jewel for the primary time and ceaselessly.
About Le Vian and Chocolate Diamonds®
As soon as a guardian of royal jewels in 18th century Persia, Le Vian has united two luxurious worlds – glamorous excessive fashion style pattern forecasting and hand-made advantageous jewellery designs incorporating uncommon, treasured diamonds and gems. Le Vian has a mission to make the world’s most stunning and fascinating jewellery accessible to each family and the present era of the Le Vian dynasty is totally dedicated to realizing this objective. Le Vian is on the forefront of making essentially the most beautiful pure fancy shade diamond jewels in a kaleidoscope of colours together with the unique Le Vian Chocolate Diamonds®, which have attracted 5 million collectors within the final 20 years.
Le Vian Chocolate Diamonds are Le Vian’s proprietary model of high-quality pure fancy shade diamonds chosen for his or her rarity and shade. Le Vian’s Chocolate Diamonds are chosen based mostly on shade, readability, minimize and traceable sourcing. Based on the Gemological Institute of America, only one in 10,000 carats shows fancy shade, making them far rarer than the very best high quality white diamonds.
Le Vian frequently submits its complete manufacturing course of to unbiased audit and verification as an authorized member of the Accountable Jewelry Council, which units worldwide requirements on accountable enterprise practices for diamonds, gold, and platinum. The RJC Code of Follow addresses provide chain points together with human rights, labor rights, environmental influence, mining practices and product disclosure. Le Vian, by its board mandate, provides again to varied charities a minimal of 10% of its pre-tax income yearly.
About GODIVA Chocolatier
GODIVA Chocolatier, a world chief in premium chocolate, was based in Brussels in 1926 by Belgian Chocolatier, Pierre Draps. With a longtime international footprint throughout greater than 100 markets, GODIVA continues to increase its attain via an omnichannel strategy, rapidly increasing past formal gifting by investing in consumer-packaged items in addition to on-line gross sales. As GODIVA delivers upon its promise of “opening individuals’s eyes to a extra great world,” clients can anticipate finding GODIVA in lots of advantageous retailers, supermarkets, drug shops, on-line, and, relying in the marketplace, at brick & mortar areas like boutiques, cafes, and GODIVA Delight, too. For GODIVA, being a accountable company citizen is a approach of doing enterprise. It is a promise the enterprise retains with each stakeholder: to take motion right now for a brighter tomorrow. To optimize its influence, and in alignment with the UN’s Sustainable Growth Objectives, GODIVA focuses its efforts on Girls’s Empowerment and Sustainability. To study extra, go to GODIVA Cares.
About Kay Jewelers
For over 100 years, KAY Jewelers has helped hundreds of thousands of individuals specific love and have a good time life’s most significant moments. Operated by Signet Jewelers Ltd., KAY Jewelers is America’s #1 jewellery retailer and the world’s largest retailer of diamond jewellery. To study extra, go to www.KAY.com.
See right here for high-res imagery of the Le Vian x GODIVA Chocolate Delight Assortment
View the Assortment on Kay.com
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