Not only does inflation chip away at real savings, investment returns and purchasing power, but it is normally accompanied with higher central bank rates, which leads to increased rates on newly issued bonds.

So what can investors do to mitigate against the negative effects of inflation and continue growing their investment portfolios? Enter alternative investments.

Alternative investments like gold, wine, art, and real estate are examples of options that have for many years been used by investors as a hedge against inflation. Referred by many as “inflation proof” these alternative investments, alongside commodities and cryptocurrency, have proven to yield higher returns despite financial crises.

For example, between December 2020 to December 2021, inflation grew by 7%. Meanwhile, wine grew by 19.10%, art by 58.81% and ethereum by a whopping 2724%. So, it is understandable why during times of crisis, financially savvy investors turn to these options for investing and to safe-up their portfolios.

However, there is a less talked about option that has been going through a revival, despite being one of the oldest forms of investment assets – coloured gemstones.

In the last decade, coloured gemstones have experienced some of the biggest price jumps in history. In 2015, the world’s most expensive ruby sold at auction: a 25.59-carat gem, known as the Sunrise Ruby, for over £22m. Just two years later, the world’s most expensive emerald The Rockefeller Emerald, weighing an impressive 18.04 carats, was sold for just over £4m.

Many people aren’t as clued-up on these unsung heroes of the alternative investment world, and their lucrative yields. Compare it to one of the more known alternatives, gold. One kilogram of gold has a value of approximately £50,000, whereas one kilogram of fine rubies are worth upwards of £150,000,000, making it 3000 times more valuable.

Leading the gemstone space in terms of value and growth potential, are rubies, sapphires and emeralds, who have increased in value by 5-8% per annum since 1995.

And their upward trajectory continues. When re-certifying our own gemstones through Gemological Lab Austria (GLA), reports for one ruby was valued over 19% higher in November 2021 compared to its initial valuation in September the same year.

Similarly, upon re-certification in 2021 a selected sample of sapphires experienced an average increase of 15,7% compounding annually, with a 6.1 carat Sri Lankan Sapphire at the top end of the spectrum, which had a total increase of a staggering 194,1%.

Much of the rising popularity of coloured gemstones is due to the growing awareness – primarily via the internet, social media and marketing – but also due to developments in recent years that have boosted consumer confidence, such as widespread certification, further industry transparency, and gemmological analysis.

And as a result of the Covid pandemic and the economic uncertainties that have followed, more people are seeking ways to make smart investment choices that will strengthen their portfolio and make more lucrative returns in the long run. Crypto has become one of the more popular alternatives for financially ambitious investors during this time, but it’s a highly volatile space and therefore comes with a lot of risk.

But the initial charm and excitement of investing in this space is beginning to wear off – Bitcoin for example has lost half of its value since hitting a record high in November 2021.

Taking coloured gemstones’ growing popularity in the last couple of decades and combining it with more financially curious and risk-averse investors entering the market, we can only expect these precious gems to increase even more in value over time and become a leading alternative investment option. They really are called precious for a reason.