The Gemological Institute of America (GIA) goes digital

The lab has introduced will probably be phasing out paper reviews by 2025. The conversion will start in January 2023 with the digital launch of its hottest report, the GIA Diamond File.

Accessible by a QR code, digital reviews will open in a revamped app and can function GIA-provided details about the diamond’s 4Cs.

Moreover, the digital providing will function a brand new inscription matching service, enabled by the GIA Match iD instrument. Engineered to pair with the app, GIA Match iD captures a diamond’s inscription picture and hyperlinks the diamond to its safe GIA report utilizing proprietary synthetic intelligence (AI) expertise.

The conversion will save 18 tonnes (20 tons) of paper and 16.8 tonnes (18.5 tons) of plastic every year, in addition to cut back transportation-related carbon emissions, GIA says.

“Digital reviews from GIA construct on our many years of innovation and transfer our shopper safety mission ahead,” says the lab’s president and CEO, Susan Jacques. “This vital transformation permits GIA to supply shoppers a very fashionable and fascinating expertise whereas serving to our business progress towards a extra sustainable future.”

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