BRATTLEBORO — After 35 years, Evan James LTD Diamond Jewelers and Goldsmiths is just not slowing down.
“We have expanded and expanded, and gotten busier and busier through the years,” stated Evan James, president of Evans James LTD. “We have now a few of the similar shoppers and prospects we have had since day one.”
The enterprise opened in October 1987, a few days earlier than the large inventory market crash. Since then, the shop has expanded 3 times.
James stated his enterprise has taken up all of the obtainable contiguous house within the Principal Road constructing. His workplace within the again beforehand housed a visitor providers a part of the Latchis Lodge.
For a few decade, the enterprise has bought gadgets on evanjames.com. James stated the aim of the web site is to attract individuals into the shop.
“As a result of jewellery is such a private merchandise, it is laborious to purchase it on-line,” he stated. “However we have now individuals all around the nation who purchase from us.”
James acquired his begin within the business whereas engaged on his grasp’s diploma in Connecticut. He was learning enterprise advertising and marketing.
On the time, he labored part-time as a gross sales consultant for a jewellery firm and ending up going to Gemological Institute of America. He had no companions for his startup firm.
His mom, Gail, taught in Hinsdale, N.H. Loads of her college students got here to the shop and their youngsters are actually coming in.
“It is a few generations,” James stated. “I had plenty of assist.”
His father, Harvey, was a chiropractor in Hinsdale. Loads of his sufferers additionally had been prospects on the retailer.
James moved again to his outdated bed room in Hinsdale when he returned after school as he was launching the shop. It took about two years for him to be arrange and really feel safe.
“After I needed to shut for COVID, I assumed, ‘Nicely, let’s simply see what occurs once we reopen,'” he stated.
Now, he reviews being busier than earlier than he closed on the onset of the pandemic. Nowadays, the shop is just open 4 days every week, whereas earlier than the pandemic it was 5. Non-public appointments additionally can be found.
James referred to as his enterprise “a vacation spot.”
“Folks need to store at Evan James,” he stated. “We attempt to make it as handy as we are able to.”
Someday every week is devoted solely to restore and customized design work. The shop is closed then.
At present, Evans James LTD has about half the workers it had previous to the pandemic. The shop director has been there for 20 years, and there are two part-time workers.
Efforts are underway to rent one other full-time workers member. James stated the shop will proceed to maintain the identical hours.
“I prefer it the way in which it’s now,” he stated.
To these concerned with beginning a jewellery enterprise, James advises to go work in a retailer first. He stated retail is “troublesome and getting more durable with elevated competitors” from on-line shops.
“However jewellery is such a private merchandise,” he stated. “We at all times say, ‘If you do not know jewellery, it’s best to know your jeweler.'”
James stated plenty of enterprise comes by referral, and many shoppers desire going to the shop for repairs and customized design relatively than delivery gadgets out.
‘Phoenix rising out of the ashes’
As a sufferer of burglaries earlier this 12 months, Evan James LTD put bars up on the home windows. James stated he by no means thought such motion could be wanted in Brattleboro.
“It is upsetting,” he stated. “We had two burglaries by the identical individual inside three days. He is in jail now. He is held with no bail and hopefully, he does not get out for a very long time.”
Break-ins and burglaries have routinely occurred in Brattleboro, James stated. He described prospects and workers as being fearful.
The burglaries at his retailer this 12 months had been the primary and solely. The enterprise shut its doorways for a month.
“We misplaced 1000’s of {dollars} once we had been closed and 1000’s of {dollars} of merchandise, then $10,000 on enhanced safety,” James stated. “Most companies would have closed in the event that they did not have the cash to do it, however we had been just like the phoenix rising from the ashes.”
The incident “simply exhibits you ways the city has modified,” James stated.
“I believe Brattleboro is a good city,” he stated. “I’ve at all times thought that, and the truth that police caught the man, they labored on it actually laborious. The police do an amazing job, however they’re shorthanded, as properly and underfunded, I’d say.”
James additionally recommended the work of the Downtown Brattleboro Alliance, Brattleboro Space Chamber of Commerce, Brattleboro Memorial Hospital, Groundworks Collaborative and different social service organizations.
James lives in Chesterfield, N.H., and serves as an emergency medical technician for the Spofford Fireplace Division. He’s the rescue lieutenant on the division and one of many fireplace commissioners for Spofford.
Happening many calls, he has seen drug-related issues up shut in private.
“I see it in my volunteer work, after which I see it right here after I come to work,” he stated. “The state of affairs appears to be getting worse, not higher.”
Nonetheless, James is optimistic about the way forward for his enterprise. In some unspecified time in the future, he’ll probably retire.
“But it surely’s laborious to depart once you’re busy,” he stated. “I am simply going to maintain going. I am not that outdated.”
