(PRESS RELEASE) NEW YORK — The Worldwide Gemological Institute (IGI), the world’s largest impartial gemological laboratory, proclaims a strategic partnership with GemFind Digital Options, a number one digital advertising and marketing agency for the jewellery trade.

As a strategic content material sharing associate of GemFind Digital Options, IGI will present gemological based mostly instructional content material and choices to retail jewelers for utilization on their web sites. IGI’s content material will likely be delivered within the type of quick format movies, textual content and infographics. The content material might be included on desktop and cell purposes of impartial jewellery retailer net pages. Upon request, GemFind Digital Options purchasers can have embedded logos or different personalized advertising and marketing featured on the IGI content material.

“With right this moment’s customers searching for extra info on the merchandise they buy, this partnership permits our retailers the power so as to add world class instructional content material to assist their buyer wants,” states Alex Fetanat, founder and the CEO of GemFind Digital Options. “Our retailer purchasers will simply achieve entry to IGI’s huge library of gemological instructional content material in an effort to improve shopper dealing with net based mostly purposes.”

Avi Levy, president of IGI North America continues, “Producing shopper confidence and a deeper understanding of jewellery and gems by means of high quality training is a core worth at IGI. We’re thrilled to associate with GemFind Digital Options to make instructional sources designed for customers extra accessible for his or her extensive community of jewellery retailers.”