When Princess Eugenie of Britain unveiled her pink-orange padparadscha engagement ring in early 2018, neither she nor her then-fiancé, Jack Brooksbank — who stated he selected the oval gem — may have anticipated the craze for pinkish sapphires right now.

Not that the princess’s ring was the first issue. There’s a ardour for pink in trend; in politics, with a pussy hat from the 2017 Ladies’s March now within the Smithsonian; and in diamonds, just like the 10-carat pink diamond that the rapper Lil Uzi Vert had implanted in his brow — after which eliminated — earlier this 12 months.

The great thing about the pink sapphire is rooted within the stone’s hardness, which “is second to diamond,” stated Joanna Hardy, writer of “Sapphire: A Celebration of Color,” printed this fall by Thames & Hudson in affiliation with Violette Editions and Gemfields. And, “the luster is actually, actually good. You will get sharp aspect edges and due to this fact that basically helps to convey out the colour.”

Selim Mouzannar, the Beirut jeweler who created a one-of-a-kind white gold cuff set with pink sapphires and tsavorites ($68,640) amongst different items this season, described the pink sapphire as “mushy, silky, vivid pink.”

“When the pink sapphire crystal displays the sunshine, you obtain to your eyes one thing particular,” he stated — and the colour adjustments because the gem is seen from totally different angles.

It’s the type of attraction that prompted Siobhan Bell, 32, a global D.J. and music producer primarily based in Los Angeles, to say she hopes that sometime a pink sapphire would be the spotlight of her engagement ring. In spite of everything, pink is her favourite shade and, she stated, “sapphires are extra unique” than diamonds.

Ms. Hardy stated most pink sapphires are mined on the islands of Sri Lanka and Madagascar. Sri Lanka’s historical past with the gem (together with the well-known Ceylon blue model) stretches again 1000’s of years; its sources embrace the Bibile mines within the heart of the island’s jap area, the Elahera Gem Area in central Sri Lanka and the Pelmadulla mine within the southwest, the place padparadscha sapphires are discovered. (The identify padparadscha comes from the Sanskrit phrase for lotus blossom, whose petals have the identical pink and orange hues because the stone.)

Madagascar really didn’t turn out to be an essential supply till 1998, when the gem was found within the city of Ilakaka. Now, “you get each shade underneath the solar in Madagascar,” Ms. Hardy stated, noting that the stones in each international locations really are related in composition “as a result of again in hundreds of thousands and hundreds of thousands of years in the past Madagascar and Sri Lanka have been subsequent door to one another.”

As for pricing, “on the subject of massive sizes, the worth is predicated on many parameters: readability, luster, dimension, form, shade,” Mr. Mouzannar wrote in a later e mail, including that sapphires that haven’t been heated (to reinforce their colours) are extra worthwhile than heated ones.

However usually evaluating small gems of lower than a carat weight, a pink sapphire is 60 to 75 p.c cheaper than a diamond, he stated. And “whenever you go for larger dimension, the distinction can be increased and might attain 90 p.c,” Mr. Mouzannar wrote, noting {that a} two-carat diamond is round $15,000 in contrast with $1,000 for a two-carat pink sapphire.

But pink sapphires might be dearer than emeralds and semiprecious stones. For instance: The Los Angeles-based jeweler JupiterGem is providing an unheated 1.11-carat padparadscha sapphire for $2,822, a 1.22-carat unheated pink sapphire for $2,393, a one-carat pure emerald for $2,173 and a 1.32-carat pure aquamarine, a semiprecious stone, for $495.

This Christmas season, jewellery choices are popping with pink.

There’s a $13,300 18-karat rose gold Boghossian necklace with an icicle pendant of pink sapphires “set at each angle, so they seem to soften collectively as one,” based on Web-a-Porter.com. Then there’s Alison Lou’s heart-shaped pink sapphire stud earrings set in enamel ($2,450), Anita Ko’s rose gold pink sapphire ring that coils round a little bit finger ($2,000) and Sydney Evan’s pink sapphire beaded bracelet with its enameled and diamond-accented evil eye ($1,135).

Even the excessive jewellery collections this 12 months included pink sapphires. Take Dior Joaillerie’s Dior Rose assortment, which had the gems glittering within the facilities of a few of its diamond roses. Or Van Cleef & Arpels, which gave its Between the Finger rings some spark with a 27.57-carat cushion-cut pink sapphire in its Sous les Étoiles assortment.

And enormous stones are showing. Working example: the 23.89-carat cushion-shaped pink sapphire on the heart of Moussaieff’s bejeweled white gold pendant, which went on sale final month. It has been 5 years since Alisa Moussaieff, the home’s chairwoman and proprietor, purchased the stone from a Hong Kong vendor — however now was the time to make use of it, as “individuals are asking for pink,” she stated.

Nonetheless, totally different ladies have totally different takes on pink sapphires.

“The pink sapphire, I imply, that represents to me the pink and love,” stated Ms. Bell, the D.J. “And I simply suppose, it’s an period proper now the place everyone seems to be making an attempt to be optimistic and suppose love ideas.”

For Maddison Could Modupe-Ojo, 27, the pink hue reminds her of “the female actions which are occurring in each space.” (However there’s a trendy aspect, too. To conflict with a purple gown, Ms. Modupe-Ojo stated throughout an interview final month, she deliberate to put on a pair of Le Ster 18-karat yellow gold earrings with pink sapphires, diamonds and tourmalines to a guide launch and movie screening the next evening).

Making jewellery with pink sapphires is extra sophisticated than it appears, stated the unbiased jewellery designer Suzanne Kalan, 63, who is predicated in Los Angeles and has used the gem since 2009.

“We’ve got to ensure we’re utilizing the appropriate shades or, if we’ve got totally different shades on one ring, then we’d like to ensure we’ve got all. Often it’s two or three totally different shades,” she stated. And Ms. Kalan makes use of rose gold or yellow gold, reasonably than white, as a result of “these two colours make the pink pop.”

This season, for instance, she used showy pear-cut pink sapphires for one-of-a-kind 18-karat rose gold drop earrings with baguette-cut diamonds. “These stones have been shiny and energetic and a phenomenal shade — not too pale and never very darkish, like purple,” Ms. Kalan stated.

The London jeweler Diane Kordas, 59, stated she locations her pink sapphires with precision to direct the design. “I didn’t wish to have the heaviness on prime by the ear,” she stated of her Rainbow sapphire hoop earrings (£3,083). “I wished to have it on the backside in order that the attention would draw down so I used the pink extra on the prime.”

Whereas designers usually agree that pink sapphires will proceed to be in style, a number of see different colours threatening pink’s dominance.

Ms. Kalan predicted that gentle blue would be the subsequent sapphire shade as “it’s not typical,” though, she added, it “gained’t be as massive because the pink.” Mr. Mouzannar stated inexperienced sapphires may minimize by way of as, he stated, prospects are in search of area of interest jewellery.

And Alicja Wooles, managing director of Holts Gems in London’s Hatton Backyard, stated shoppers have requested teal sapphires, stones with an uncommon mix of blue and inexperienced colours. Why? As a result of “folks wish to be totally different,” she stated.