Underneath her light, soft-spoken exterior, Winnie Cheung is a lady of boundless inspiration and ambition. After finding out for a level on the Gemological Institute of America in New York, she returned to Hong Kong to work as a diamond grader in a laboratory earlier than shifting on to a bespoke jewelry agency. She ultimately determined to begin her personal diamond enterprise, creating bespoke engagement rings and eternity bands.
Throughout final yr’s fitness center closures, Cheung and her sister Wendy have been launched to aqua-bag coaching and have been instantly roused by the flexibility, problem and enjoyable of the health product. Seeing the wellness business’s progress potential, particularly given the pattern for figuring out at dwelling, the 2 girls started their new enterprise, Fluid X, to satisfy that demand.
Beginning out, what was your largest hurdle?
The most important hurdle was investing in product shares and creating free content material for our prospects. It was a danger however I’m glad we did it.
What are you doing that’s completely different, and the way do you hope to shake up the business?
There are a number of aqua luggage on the market, however they’re extra focused at athletes. We wished to be completely different by providing varied sizes for various wants. At Fluid X, we additionally supply free exercise movies that folks can comply with on our YouTube channel. We wish to make exercising much less intimidating, so we present a spread of coaching movies for everybody from freshmen to superior health professionals. Our imaginative and prescient is of bringing collectively a group of trainers and health lovers to deal with the fundamentals: constructing a wholesome, vibrant life. We would like individuals to be ok with themselves and we imagine exercising will try this to you as a result of that’s what it did for us.
How has the pandemic affected your small business?
It was a optimistic affect on our enterprise, as individuals purchased our merchandise to work out at dwelling and even in resorts throughout quarantine. The benefit of our luggage is you could put in as a lot water as you wish to get the burden you want. This eliminates the necessity to purchase a number of completely different dumbbells or weights at dwelling.
What would you want to attain within the close to future?
We’d wish to have a bodily store of our personal and meet our prospects in particular person. We’re additionally wanting into increasing into China, Singapore and different southeast Asian nations.
