Ever for the reason that sacred thread of rakhi obtained a bejewelled makeover, the pattern has solely been on the rise. This 12 months, too, a few of the main jewelry manufacturers within the nation launched particular version rakhis and bracelets for Raksha Bandhan made with diamonds and treasured stones set in yellow and white gold.

Rohan Sharma, Managing Director, RK Jewellers, attributes this rise to a rise in demand for males’s jewelry. “Elevated buying energy is one more reason. We’ve got all the time accomplished gold rakhis however this 12 months the demand has doubled from pre-Covid numbers. We offered round 30-32 gold rakhis in 2019 whereas the gross sales have already crossed 50 in quantity this 12 months,” says Sharma. Along with gold ones, in addition they get orders for diamond rakhis. The costliest Rakhi of their portfolio this 12 months is a 5.5 carat all-diamond bracelet set in 18 carat white gold, priced at ₹ 8 lakh. Alluding to a distinct segment market, Sharma says in addition they take customisation choices. “We’ve got accomplished dearer rakhis than this one; we made one priced at ₹ 20 lakh on order in 2014,” he shares.

In line with the rising demand, jewellers are innovating with types. Jammu-based Rakesh Jewellers make distinctive kada-style bracelets with diamonds which can be priced between ₹ 3.5 lakh to ₹ 4 lakh. “We offered 4-5 items of the kada this season. We even have gold rakhis ranged between ₹ 40k- ₹ 50k, whereas the most costly bracelet rakhi we’ve offered is priced at ₹ 5 lakh,” says proprietor Sahil Mahajan.

And in case you suppose treasured rakhis solely imply bracelets or chunky designs, Hazoorilal Legacy has two up to date types with 18 carat diamonds set alongside black onyx stones in adjustable wire bracelets. Priced at ₹ 1.45 lakh and ₹ 1.5 lakh, these bands are a lightweight, but assertion possibility. “Buyer preferences for superb jewelry rakhis appear to have modified to up to date bracelets with minimal particulars. These versatile bracelets will be effortlessly worn as an on a regular basis accent,” says Sonal Narang, designer on the jewellers.

Greater than expressing a bond of affection, these rakhis are additionally seen as funding. Pawan Gupta of PP Jewellers by Pawan Gupta notes that there are two sorts of consumers for gold and diamond rakhis – one, who solely see it as one-time put on fondly reserved for newlywed brothers and bhabhis and second, who go for bracelets that may be worn on different events as nicely. “These are custom-made rakhis that vary between ₹ 50,000 to ₹ 5 lakh which have seen a gentle enhance in reputation,” he says.

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