Textual content description supplied by the architects. Based in 1958, Orit is likely one of the leaders within the buying, sale, and change of bijou and luxurious watches in Brazil. One of many targets of this mission was to create a brand new model id. Impressed by the power and fantastic thing about crystals, the mission was conceived as a fractal, the place the house geometrically reduce and formed by gentle just isn’t solely the outcome but additionally its origin.
There’s something magical about jewellery, which makes it able to enthralling us with such an unlimited drive we are actually transcended by its authentic materials worth. Crystals and valuable stones, specifically, are the results of a sort of “illumination” throughout the mineral kingdom, an evolutionary leap, which incorporates on this course of the discount of its materiality. When the construction of the areas we inhabit adjustments, we in flip react by adapting to this new frequency and vibratory sample. Thus, a subject is created the place our notion of dense matter could be reworked into an ethereal expertise, which on account of design selections achieves a religious dimension. The design of the brand new jewellery retailer Orit was created as a fractal, the place the geometrically lapidated house, influenced by gentle, just isn’t the outcome solely, but additionally its origin.
The technical points obligatory for the performance of this system, such because the show of merchandise, their storage, lighting, privateness, and luxury of workers and prospects are thought-about, however this could not be sufficient as a result of what’s sought is enchantment and silence, qualities current in that fraction of second when one thing is basically nonetheless able to stunning and even astonishing us.
