Worldwide Gemological Institute (IGI) introduced a strategic partnership with GemFind Digital Options, a number one digital advertising agency for the jewelry trade, for offering gemmological-based academic content material and choices to retail jewellers for utilization on their web sites.

IGI’s content material will likely be delivered within the type of quick format movies, textual content and infographics. The content material might be integrated on desktop and cellular purposes of unbiased jewelry retailer internet pages. Upon request, GemFind Digital Options purchasers can have embedded logos or different customised advertising featured on the IGI content material.

Alex Fetanat, Founder and the CEO of GemFind Digital Options, acknowledged, “With at this time’s shoppers searching for extra info on the merchandise they buy, this partnership permits our retailers the power so as to add world-class academic content material to help their buyer wants. Our retailer purchasers will simply achieve entry to IGI’s huge library of gemmological academic content material with the intention to improve shopper going through web-based purposes.”

Avi Levy, President of IGI North America mentioned, “Producing shopper confidence and a deeper understanding of jewelry and gems by high quality training is a core worth at IGI. We’re thrilled to accomplice with GemFind Digital Options to make academic sources designed for shoppers extra accessible for his or her extensive community of jewelry retailers.”