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The newly refurbished flagship Edwards Lowell boutique in Valletta was just lately the becoming showcase for its Serafino Consoli model at The Pink Jewelry Presentation Social gathering, the place distinctive creations highlighted the union of conventional craftsmanship and progressive know-how.
On the occasion, which was organised in collaboration with Pink journal, the Brevetto (patent) and Serafino collections had been tried and examined by company, who skilled the versatile and interactive parts of a diamond ring that may develop 20 sizes and metamorphose right into a bracelet.
As Serafino Consoli co-founder, Gianluca Rusconi, described it, the “luxurious toy” was the results of six years of analysis and growth of a know-how that was designed to be distinctive within the jewelry market worldwide.
“The transformation of the ring to the bracelet is emotional,” Rusconi stated about its ‘wow’ impact.
“Most individuals have by no means seen this. In the long run, they could select to put on the piece extra as a bracelet, however actually, they’re enjoying with luxurious…”
The flexibility of the Brevetto assortment, with its international patent, additionally extends to earrings and pendants, and its distinctive ring has taken the one-size-fits-all and multi-size ideas to a different stage.
For Rusconi, it is usually useful as a result of it’s the solely ring that may be worn on all fingers, with out requiring any resizing. This additionally means it may be handed on via the generations and ages – from grandmother to grandchild, whereas from one other sensible standpoint, a purchase order will be achieved there after which, with out the jeweller and buyer having to offer dimension a second thought.
However greater than something, this high-end jewelry, made solely of 18kt gold, diamonds and valuable stones – is a “speaking piece”, with its intricate 42,000 welding factors and 988 elements that make the strikes easy and seamless.
A wedding of grasp goldsmiths with superior know-how, the idea was pushed by the family-run firm’s ardour for progress and inventiveness.
Serafino Consoli was born in 1959, named after a household dedicated to watch- and jewellery-making; steeped in historical past and custom, but additionally analysis and innovation.
Because it continued to develop, it remained devoted to its roots and regarded in direction of the longer term with a way of novelty.
“It was an honour to work with Edwards Lowell – among the many first 10 ambassadors that represented these collections from the beginning. They instantly recognised the individuality of the jewelry,” Rusconi stated about one other family-run, established enterprise.
Serafino Consoli has been represented by Edwards Lowell for the final decade and has a long-standing relationship with the corporate, taking the chance of the reopening of its historic boutique in Valletta’s Zachary Road to current its artworks.
The multi-brand retailer – about to have a good time its personal milestone one centesimal anniversary – was the primary of 5, relationship again to 1925.
Though it was not all the time a jewelry store, it was concerned in watch restore from the beginning, transferring on to introduce Rolex to Malta within the Thirties.
The posh watch enterprise has now grown to construct a portfolio of among the best high quality timepieces and jewelry manufacturers on the worldwide market, together with Patek Philippe, Chopard and Cartier.
Over the previous century, the Lowell household has constructed its status on the values of high quality, model and a focus to element – mirrored additionally within the Serafino Consoli collections.
On the first Pink Jewelry Presentation Social gathering, company received up shut and private with the model, discussing the mechanics of the artworks and being charmed by the magic of their transformations over a glass of wine.
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