Franz Rivoira is an expert communicator and journalist, working since 1988 in strategic communication and advertising companies for design and luxurious industries – with a specialization in watches and design.

Properly-known within the area of watches, he is without doubt one of the most-read authors about horology in Quora, with over 30 million views over his content material, and has authored 4 e-books about horology, organized in his The Watch Handbook sequence.

He has not too long ago onboarded with Aventi and has moved into the place of Supervisor of Exterior Relations.

WATCHPRO caught up with Mr Riviora to seek out out extra.

Are you able to give a quick perception into Aventi as a model?

I used to be deeply impressed by the spirit of Aventi, which is so totally different from something I’ve seen beforehand. Remember the fact that my profession path has led me to know and relate to high worldwide design and luxurious brands-but what Aventi is doing is admittedly the proverbial stone thrown into the pond.

Aventi needs to construct not solely modern watches with ultra-sophisticated supplies, so superior that we regularly need to invent them ourselves, however representing an emblem for a group of people that consider {that a} new manner of doing luxurious watchmaking is feasible and even fascinating. This mixture makes Aventi very totally different from many different gamers within the business, who articulate extra conventional experiences.

What’s the newest at Aventi?

Our newest watch is the A15 Wraith, with a case product of a unprecedented materials, Saphite™, which Aventi created after encountering the constraints imposed by conventional sapphire crystal. Saphite™ has a decrease refractive index, so it’s extra clear, and might be tinted in any shade of colour, which sapphire crystal can’t do.

In reality, to show its potentialities, we intentionally selected this mild blue coloring, which is present in nature solely within the treasured tourmalines mined within the Paraiba area of Brazil. We launched the Wraith final September, and our Concierge service is actually inundated with requests from lovers, collectors and innovators, who’ve sensed what’s behind the Aventi model: a spasmodic quest to innovate and create one thing new and worthwhile within the area of hotology.

How lengthy have you ever been with the corporate?

Aventi is a really latest model, born in 2020: because of this all the crew has a really brief service! I personally joined the corporate not too long ago to deal with the launch of the A15 Wraith, however I had beforehand collaborated with the crew working at Aventi on different tasks.

Once I speak about a crew, I actually imply it: individuals unfold throughout the globe working collectively, in a completely fashionable and modern manner, to create one thing unseen earlier than.

How will your position evolve along with your newest promotion?

My position as Supervisor Exterior Relations brings my watchmaking experience and my achievements in design to the Aventi crew: my focus is to pay attention first on the precise watchmaking area of interest, after which additionally to proceed in speaking Aventi’s persona all through the remainder of its initiatives – and there are numerous within the pipeline – that would be the focus for telling individuals why we’re distinctive, a type of “rara avis” amongst different watchmaking Maisons.

What’s subsequent for the corporate when it comes to product?

Aventi is burning the candle on the seams, and never solely when it comes to its stellar progress and unfold world wide. Now we have our personal tourbillon motion, the GT-01S, developed particularly for us, and we intend to equip it with plenty of modern watchmaking issues, created for us by the very best watchmaking skills worldwide and supplied within the Aventi type.

That is what our prospects are asking us for: they need assertion items, and along with the modern supplies and building methods which have historically been our robust level, they’ve requested us for every little thing that makes watchmaking Maisons nice. And we’re working to offer them that. Indicatively we are able to say that in 2023 we’ll current a number of new timepieces, a few of them with essential and uncommon issues.

Is there a particular market which performs greatest for you?

Our unstructured construction (and excuse the pun) simply covers the entire world, and since we promote on-line – bear in mind, Aventi has no bodily shops or sellers, at the least in the intervening time – our very best market is the place these sorts of transactions are commonest.

Which means that the U.S. and Europe are our foremost market, however Asia – particularly some particular nations – has additionally proven nice curiosity in Aventi and its merchandise, that are perceived to be disruptive and of nice character. So our plan is to deal with these markets, particularly investing in our Concierge service, which is our most well-liked channel of contact with the general public. The Concierge crew consists by people who find themselves able to be there for individuals who consider within the Aventi mission, it doesn’t matter what.

How do you count on progress to be within the subsequent 3-5 years?

All of our forecasts, supported by our observe report, recommend that within the medium time period Aventi will develop into one of many watchmaking Maisons that individuals seek advice from after they wish to point out one thing modern, lovely and useful. And all of this represents a brand new progress mannequin, one that may occur with out going together with the expansion cravings that plague so many different luxurious manufacturers chasing numbers, numbers, and solely numbers. Extra manufacturing, extra gross sales, extra employees.

Aventi doesn’t purpose to make money by promoting plenty of watches, increasingly. This isn’t our growth mannequin.

Aventi is a really fashionable watchmaking model, however with fundamentals that come to us from the expertise of the good names of the previous. We intend to implement strictly restricted productions: this doesn’t imply making Restricted Editions, for instance, a sequence of 1,000 watches and that’s it, however creating 10 timepieces very month, and never another. This permits us to make them higher and higher, to make our household of consumers happier and proud to be a part of this nice progress expertise known as Aventi.

FRANZ RIVOIRA BIO

Franz Rivoira is an expert communicator and journalist, working since 1988 in strategic communication and advertising companies for design and luxurious industries – with a specialization in watches and design.

Properly-known within the area of watches, he is without doubt one of the most learn authors about horology in Quora, with over 30 million views over his content material, and has authored 4 e-books about horology, organized in his The Watch Handbook sequence.