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Bulgari Accommodations & Resorts: the origin story.
Tommy Picone/Courtesy of Bulgari Accommodations & Resorts
With motels in Paris, London, Milan, Bali, Dubai, Shanghai, Beijing, and extra on the way in which, Bulgari Accommodations & Resorts is rapidly increasing its portfolio.
In 1884, just a few years after Sotirios Voulgaris (Italianized to Sotirio Bulgari) moved to Rome, the gifted Greek silversmith opened a store on By way of Sistini and established Bulgari. Regardless of its humble beginnings, the model rapidly gained recognition within the Twenties when Voulgaris began to hone in on high-end jewellery. Within the Nineteen Forties, the signature Bulgari identification started to emerge, with a concentrate on yellow-gold items. The home’s now-iconic serpentine aesthetic made its first look and was additional cemented within the mid-Nineteen Fifties when the corporate launched atypical coloration mixtures of valuable stones. Bulgari gained a global and Hollywood following within the subsequent decade, beloved by the likes of Sophia Loren, Gina Lollobrigida, Princess Salimah Aga Khan, and Elizabeth Taylor.
Courtesy of Bulgari Accommodations & Resorts
Right now, Bulgari is acknowledged as one of many best jewellery manufacturers on the planet. Over time, the corporate has made some anticipated expansions into high-end watches, luggage, equipment, and fragrances, however within the early aughts, the maison made one unprecedented transfer: venturing into the resort trade. The objective? “To supply the hospitality of a jeweler, very customized and heat, though distinguished and complex, and take it to the subsequent degree,” says Silvio Ursini, the manager vice chairman of Bulgari Accommodations & Resorts.
Courtesy of Bulgari Accommodations & Resorts
As a jewellery firm, Bulgari had the humility to acknowledge the necessity to herald an knowledgeable that was conversant in the enterprise in an effort to correctly execute luxurious motels. So, they turned to Ritz-Carlton, now a part of Marriott Worldwide’s luxurious division, to function their working companion.
Roberto Bonardi/Courtesy of Bulgari Accommodations & Resorts
Tommy Picone/Courtesy of Bulgari Accommodations & Resorts
In 2004, the corporate made its extremely anticipated debut with Bulgari Resort Milano. Some might agree that it was the proper first vacation spot — it’s in Italy and within the nation’s vogue capital, no much less — however others might query why not Rome, the place Voulgaris launched Bulgari? The reply is straightforward: location.
“For all of the tasks we develop we don’t wish to create ‘one other’ luxurious resort, however a singular resort in a singular location,” Ursini says. “And that is the explanation why we make investments a lot time to search out the one place that may actually assure a rare expertise. We don’t care about how lengthy the entire course of will take.”
And this may be seen with all of Bulgari’s properties. For instance, in Milan, the resort is within the coronary heart of town, however located on a non-public street that permits for privateness and tranquility; in London, it’s positioned on a quieter part of Knightsbridge, simply down the road from Harvey Nichols and Harrods; in Shanghai, it’s set in a protected heritage zone within the Jing’an District with the colourful metropolis’s city panorama on one aspect and the calming Huangpu River on the opposite; and in Paris, the group’s resort, which simply opened on the finish of 2021, is on Avenue George V within the famed Triangle d’Or, only a brief stroll away from the shop-lined Champs-Élysées and Avenue Montaigne. In 2023, the model will lastly make its homecoming to Rome within the Campo Marzio neighborhood, simply minutes from the Spanish Steps and Bulgari’s flagship retailer on By way of Condotti.
Tommy Picone/Courtesy of Bulgari Accommodations & Resorts
However what else can one count on from a keep at a Bulgari resort? There’s a level of uniformity in terms of aesthetics. All designed by Milan-based structure agency Antonio Citterio Patricia Viel, each property is modern and showcases Italian craftsmanship, right down to the customized marble finishes. Every resort boasts colourful accents that pay tribute to the model’s jewels, and delicate touches of Bulgari iconography, akin to signature eight-point star stitched into the curtains or extra overt shows like a glass panel depicting a serpent within the bogs on the Bulgari Hôtel Paris. Every one additionally boasts a world-class spa, most of which function a big indoor pool — excluding Bulgari Resort Bali, the place the oasis is outdoor to immerse friends within the lush surroundings — and extra amenities like steam rooms, saunas, and leisure lounges.
Murray Fredericks/Courtesy of Bulgari Accommodations & Resorts
And it goes with out saying that service is outstanding — attentive and personable, however not overbearingly so. “As a luxurious model, we all know the right way to pamper and construct a real relationship with our clients,” Ursini says. “Our first precedence was and nonetheless is visitor satisfaction.” Ursini additionally describes the general expertise as “addictive,” which isn’t simply his personal opinion, however can also be confirmed by the excessive variety of return friends obtained on the varied Bulgari properties. “We consider that in the marketplace at the moment there are both basic luxurious motels, which have a really conventional design and ambiance, or stylish motels with very progressive designs, [but] don’t fall into the luxurious sector. The Bulgari motels differ due to their sturdy vitality and modern feeling, while nonetheless sustaining true luxurious parts in high quality and options.”
Bulgari Accommodations & Resorts at present has seven properties in its quickly increasing portfolio. Along with Rome, a Tokyo resort close to town’s essential practice station can also be slated for subsequent 12 months. After these two thrilling openings, the model will lastly make its debut in america, first with a Miami resort in 2024, adopted by Maldives’ and Los Angeles’ openings in 2025. With tasks in such well-liked locations nicely underway, one can solely surmise that they’ve their eyes on others, however solely time, and the appropriate location, will inform.
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