Photograph: Contributed

The enterprise license would possibly learn “pawn store” however Premier Jewelry and Loans is extra precisely described as Kelowna’s luxurious resale retailer.

Thrifting and deal looking are in style pastimes, nevertheless it’s not usually you are able to do it for a Rolex, Louis Vuitton, or massive diamond. Premier is a widely known vacation spot for these seeking to promote their gold jewelry, diamonds, watches, or luxurious vogue. Nonetheless, it’s additionally a hidden treasure for these wanting to buy premium merchandise with out paying the premium markup.

Premier shares dozens of luxurious watches, designer luggage and a whole lot of diamonds in all totally different types. Past saving cash, there are severe upsides to purchasing pre-owned.

“Right this moment’s clients are socially acutely aware. The benefit of our upcycled stock is that it’s environmentally pleasant, conflict-free, and regionally sourced,” says proprietor Martin Strasser. “Our diamonds are from the secondary market, so that they have zero environmental affect. Plus, as pure diamonds, they’ll maintain worth significantly better than artificial or lab-grown stones do.”

Premier has rewritten the definition of “pawn store” since opening 27 years in the past. The shop displays its merchandise—it’s an upscale, clear, and nice place to buy. An professional workforce serves purchasers with certifications from organizations such because the G.I.A. (Gemological Institute of America) and Diamond Council of America. They’re additionally members of the Canadian Jewellers Affiliation and Jewelers of America.

“Authentication is an enormous concern for many individuals. If you store on-line or within the classifieds, you don’t know if the diamond or watch is actual,” says Strasser. “That’s the benefit of our retailer. We’ve the coaching and the instruments to authenticate the whole lot. From X-ray gold evaluation to artificial diamond detection, we cowl it. Even our purses are verified by a service to make sure they’re actual.”

Strasser says he and his employees need their purchasers to get the perfect recommendation attainable, whether or not promoting gadgets or shopping for them. He provides many customers don’t notice shops like his exist in Kelowna. This implies they journey to bigger centres like Vancouver to buy gadgets which are out there regionally at decrease costs.

“Should you ask somebody in Kelowna the place to purchase a stable gold Rolex or Breitling, most couldn’t reply. The identical is true of the handfuls of Louis Vuitton luggage or the high-quality jewelry that we inventory. However we’ve got all of it.”

The upside to buying regionally isn’t simply comfort; it’s neighborhood assist. For the final seven years, Premier has given again by way of their annual Kelowna Girls’s Shelter charity public sale. Annually, the shop groups up with Castanet and donates a pair of one-carat diamond stud earrings which are auctioned off. The proceeds are given to the Kelowna Girls’s Shelter, totalling virtually $38,000.

With Christmas simply across the nook, the proper reward could also be ready for you at Premier Jewelry and Loans. Bear in mind, St. Nicholas—the person Santa Claus is modelled after — is the patron saint of pawnbrokers.

So, if you’re in search of that particular piece of jewelry to make somebody joyful, or to purchase and promote gold and diamonds, take a look at Premier Jewelry and Loans at 4-1980 Bredin Street in Kelowna.

Extra details about Premier Jewelry and Loans could be discovered on its web site right here.

Photograph: Contributed

This text is written by or on behalf of the sponsoring consumer and doesn’t essentially mirror the views of Castanet.