A joint research of the Sokolov jewellery model and the A2:Analysis analytical company, quoted by Tough & Polished, discovered that each tenth Russian considers the acquisition of bijou with diamonds and diamonds as an funding, “since stones virtually don’t lose in value.”
It discovered that Russians spend a median of 16,118 rubles (round $260) on jewellery with treasured stones.
As well as, the research discovered that for 68% of Russians, jewellery with treasured stones is an indication of standing. 16% famous that such jewellery appears to be like costly and exquisite, and 5% stated it “is a option to appeal to consideration to themselves.”
Most significantly, “greater than half of Russians need to see diamonds in jewellery in the event that they purchase it for themselves,” in response to the research. 32% of respondents are prepared to provide jewellery with treasured stones to buddies or family. On the similar time, 38% of respondents stated “that it isn’t customary to put on costly jewellery of their surroundings.” As well as, half the respondents stated that “jewellery with treasured stones is worn solely by adults.”
Lastly, in response to the research, “most Russians want cubic zirconia, as a result of in look they don’t differ from treasured stones, however are cheap.”
