The joy of entrepreneurship and her ardour for jewelry (and never forgetting an evident potential for profitability) ultimately lured her away from her soft job and into focusing full time on her model, for which she ultimately opened a retail house. In accordance with the sisters, GenK has seen a 40 per cent year-on-year development because the enterprise’ inception, a determine that’s nothing in need of spectacular.

“At first, I used to be personally working many facets of the corporate, together with gross sales, advertising and marketing, logistics, stock and finance. As the corporate grew, I realised this was unsustainable as I used to be stretched too skinny, so I made a decision to carry Kayde on board in 2020. It was a pure selection since she has the mandatory expertise. Kayde has since taken a number one position within the design and gross sales entrance, whereas I now give attention to advertising and marketing and the general administration of the corporate,” stated Genevie. The sisters now even have the help of a small workforce of employees, who they absolutely respect for his or her dedication to upholding their excessive customary of service.

Working collectively as siblings has introduced extra joys than difficulties, because the sisters are very linked. “Most instances, I don’t need to verbalise what I’m making an attempt to say for Kayde to grasp the place my intentions are coming from. Whereas there could also be some disagreements between us every now and then, we don’t bear any grudges on the finish of the day. Once we are each working in direction of a standard objective, we are going to all the time discover a strategy to resolve any battle which will come up,” stated Genevie, referring to their mutual ardour in constructing the model.