“Simply give a shit, individuals,” Holly Ryan says in the course of Sydney’s Botanical Gardens. She’s speaking passionately concerning the round economic system in enterprise at Lenovo’s TechWorld occasion the place it’s launching its new Sustainability Companies Consultancy arm of the enterprise.

The intention of this new initiative is to assist organisations combine sustainable practices into their enterprise operations. That is one thing that Ryan, a jewelry maker and founder from Noosa has been weaving into her enterprise over the previous 12 years.

With an curiosity in vogue from a younger age, she rapidly discovered herself disillusioned with the quantity of waste that was created from clothes manufacturing.

“Jewelry was the one method for me to make sense of the design world that I felt was very irresponsible, as a result of to be a designer in any respect means having an affect on the planet in some way,” Ryan mentioned on stage on the occasion.

“I’ve been utilizing recycled steel in my designs for nearly 13 years now. And on the time there was a niche available in the market. There was both your high-end kind of hole-in-the-wall jewellers that make your engagement rings or that was excessive road. [Or] Costume jewelry made cheaply in factories offshore, in all probability with young children.

For Ryan, it wasn’t nearly environmental affect, but in addition the moral therapy of employees and being aware of how on a regular basis actions affect the planet.

“Each little selection that you simply make has an affect. What you select to eat, the way you select to get to work. All of us actually have to be taking note of that,” Ryan mentioned.

“It was actually essential to me to have an area enterprise utilizing native supplies and as a lot circularity in place as doable.”

Ryan not too long ago opened a bodily retail house for her jewelry in Noosa. A lot of the house has been crafted by Ryan herself utilizing reclaimed wooden and different supplies.

It additionally incorporates a window into the workshop so prospects can see Ryan and work and know that when the enterprise says ‘hand-made’ it isn’t doing the naked minimal to be technically compliant with the time period.

However even the web site is an area devoted not solely to gross sales however to weaving within the ethics which might be on the coronary heart of the enterprise. There are touchdown pages devoted to campaigns the enterprise is concerned with, in addition to repairs and recycling. Ryan encourages prospects to usher in items to repair or rework, moderately than throwing them out.

“The wonderful thing about valuable metals is that they by no means lose their worth. If something, they improve,” Ryan instructed SmartCompany.

“So in case you’ve received outdated jewelry sitting in a drawer at house amassing mud, possibly as a result of your grandmother handed it on and it’s completely not your fashion, I invite you to convey that to me to meltdown into one thing that you simply’ll really put on moderately than shopping for one thing new.”

Recycle partnership with Lenovo

Ryan is at all times looking out for tactics to weave extra sustainability into the enterprise, whether or not it’s sourcing steel from op-shops, corporations that promote recycled materials, or sourcing valuable stones by the likes of Honest Commerce India.

Most not too long ago she partnered with Lenovo to make use of valuable metals from the corporate’s Asset Restoration Service to create rings that she’s calling ‘future heirlooms’.

The rings have been comprised of 24 karat gold, sterling silver and platinum recovered from circuit boards, CPUs, keyboard membranes and extra.

One among these rings has additionally been auctioned off, with the proceeds going to the Seabin Venture, which works to scale back and take away plastic in Australian waters.

“It was tremendous thrilling to me to have a brand new method and a brand new useful resource for creating jewelry that isn’t mining and additional pillaging the earth,” Ryan mentioned.

“The rationale why I’ve chosen to accomplice with Lenovo is to additional push the necessity for assets which might be above floor proper now that will in any other case be ending up in landfill and put them into the arms of individuals like me who work duty to create issues that we love,” Ryan mentioned.

“Waste is a design flaw.”