Jonatan and Alexandre Gil run the corporate, based by their grandfather. “With settings, males’s watches are usually extra technical, extra straight-lined, with a considerably extra aggressive design,” Jonatan Gil mentioned. “For instance, they use baguette-cut stones set with an invisible approach the place you don’t see the metallic holding the stone.

“Spherical diamonds with 4 prongs holding every brilliant-cut white stone are, nevertheless, on high of the record of what our purchasers need,” he added. “However within the final three or 4 years, coloured stones, particularly sapphires, are making a powerful comeback.”

Mr. Gil mentioned he sees a connection between gem-set watches and geopolitical occasions. “In the course of the interval of Covid and now with the uncertainties in wake of the conflict, we see extra folks investing in gemstone watches, as they discover security of their inherent worth,” he mentioned.

He additionally famous that whereas diamond costs have fluctuated, the worth of the nice high quality melee diamonds — the trade time period for gems of lower than two-tenths of a carat, and the kind of stones used most frequently by the watch trade — have gone up 25 p.c since December 2021.

In June the New York Metropolis-based watch and jewellery model Jacob & Co. introduced a brand new iteration of the 49-millimeter Opera Godfather Musical Watch ($1 million), a timepiece with a tourbillon escapement and a musical perform that performs 120 notes of the theme music from “The Godfather,” which is celebrating its fiftieth anniversary.

“There’s plenty of new cash round from crypto and profitable entrepreneurs, and sporting one thing loud in your wrist is one technique to present what you’ve gotten achieved,” Benjamin Arabov, the corporate’s chief govt, mentioned concerning the timepiece, which is ready with 1,024 diamonds.