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Profitability is an integral a part of enterprise however attaining business success with coronary heart shouldn’t be what drives many firms. Cortina Watch and one in every of its closest enterprise companions, Chopard, are two of the uncommon few, with social accountability being a core tenet.
Whereas the Swiss jeweller-watchmaker has centered on sustainably sourced supplies for its luxurious merchandise, an bold long-term dedication undertaken since 2013, Cortina Watch has continuously supported social initiatives in Singapore to assist the deprived. These embrace The Straits Occasions Faculty Pocket Cash Fund, Nationwide Kidney Basis, in addition to Yellow Ribbon Singapore, amongst many others.
As Mr Raymond Lim, CEO of Cortina’s guardian firm, Cortina Holdings, explains: “Cortina is a family-founded enterprise, and Chopard is a family-owned and -run enterprise. In that sense, we share many values and similarities in how we work along with our companions to realize long-term success.”
For the larger good
Even when celebrating private success and milestones, giving again to the group isn’t removed from the minds of the 2 manufacturers.
Through the years, Cortina Watch has helped to lift funds for the Singapore Coronary heart Basis (SHF) to offer entry to prime quality healthcare for Singaporeans in want of cardiac rehabilitation.
In 2022, it made a donation to the SHF-Cortina Watch Coronary heart Wellness Centre at Bukit Gombak Sports activities Centre with the hope to assist present extra reasonably priced remedy, promote lively engagement in rehabilitation packages and improve entry to cardiac take care of coronary heart sufferers, who could also be much less cellular and are additionally prone to a recurrent cardiac incident.
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