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New York—At eBay’s new pop-up, consumers can commerce of their pre-owned luxurious items for an additional authenticated merchandise.
In time for New York Jewellery Week, the corporate has opened the eBay Luxurious Alternate within the Diamond District.
Customers can carry their luxurious gadgets in for an appraisal. After receiving an assigned worth, they’ll look by means of the shop’s array of designer jewellery, watches, and purses.
As soon as they discover one thing they like, their appraised merchandise will be exchanged for the brand new merchandise.
If there’s nothing they like, consumers can use the on-site photograph studio to record their merchandise on eBay moderately than trade it.
The pop-up shares manufacturers like Rolex, Van Cleef & Arpels, and Gucci.
The eBay Luxurious Alternate is positioned within the coronary heart of New York’s Diamond District.
“It is by no means been simpler for luxurious fanatics to refine their collections in a trusted surroundings, and we needed to create an IRL expertise that displays what’s occurring on eBay each day,” stated Tirath Kamdar, basic supervisor of luxurious at eBay.
“The Luxurious Alternate provides consumers a possibility to appraise and promote their beneficial items, and add one thing new to their private collections, simply in time for the vacation season.”
EBay’s Luxurious Alternate is positioned at 22 W. forty seventh Road in New York. It’s open to the general public from Nov. 16-17 from 11 a.m. to six p.m.
Bodily authentication is vital to creating a consumer comfy buying pre-owned luxurious items on a web-based resale platform, stated eBay.
Its upcoming model marketing campaign, “Everybody Deserves Actual,” will spotlight its authentication service and consultants.
The corporate is now capable of authenticate new and pre-owned advantageous jewellery offered for $500 and above, together with designer jewellery from Bulgari, Van Cleef & Arpels, David Yurman, Cartier, and Tiffany & Co.
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Within the face of financial uncertainty, curiosity in different funding courses, like luxurious items, has grown, stated eBay.
The corporate regarded into this rising curiosity, partnering with BoF Insights, the information and evaluation assume tank from The Enterprise of Vogue, on a brand new report titled: “The Rise of Resale: Luxurious As Foreign money.”
The report discovered that 30 % of U.S. luxurious consumers surveyed believed the worth of luxurious purses, watches, and jewellery is much less unstable than different funding belongings they personal.
“Greater than half of those consumers see their luxurious gadgets as a type of forex, and they give thought to their collections dynamically, as a method to commerce for different gadgets that they need,” stated eBay.
Of these surveyed, 62 % stated they’ve offered gadgets of their collections for greater than the unique buy value.
EBay additionally shared some perception on what its consumers are shopping for.
In 2021, eBay offered eight advantageous jewellery gadgets within the US and Canada each minute.
Cartier, David Yurman, Gucci, Swarovski, and Tiffany & Co are the highest promoting manufacturers within the US and Canada this yr.
As for well-liked types, gross sales of the Chanel “Coco Crush” ring, the David Yurman “Cable Spira” bracelet, the Gucci Interlocking G bracelet, and the Mikimoto cultured pearl bracelet are up triple digits year-over-year this yr within the U.S. and Canada.
EBay can also be a serious watch vendor with eight watches bought within the U.S. each minute in 2021.
Hamilton, Omega, Seiko, TAG Heuer, and Tissot are this yr’s top-selling watch manufacturers within the U.S. and Canada.
Gross sales of the Omega Speedmaster and the Rolex Oyster Perpetual Explorer have been up triple digits year-over-year within the U.S. and Canada this yr.
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