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New York, NY, Nov. 10, 2022 (GLOBE NEWSWIRE) — GODIVA, the enduring premium chocolate model, and LeVian, have expanded their partnership with the launch of the brand new GODIVA x Le Vian assortment. This GODIVA impressed assortment marks the primary time Le Vian has masterfully embraced the strategy of hand lacquering with enamel together with Chocolate Diamonds. The thrilling collaboration between Le Vian – the historic trendsetting, movie star favourite jewellery home finest identified for its beloved Chocolate Diamonds – and world-renowned and beloved premium chocolatier GODIVA, is now out there at KAY shops throughout the US and on Kay.com simply in time for the Holidays 2022.
“We’re thrilled that the GODIVA x LeVian collaboration has been embraced so totally, with demand for the GODIVA impressed jewellery driving one more new assortment,” mentioned GODIVA International CEO, Nurtac Afridi. “GODIVA is all the time searching for new methods to carry marvel and happiness to extra folks all over the world, and this partnership with Le Vian has enabled us to do exactly that.”
Le Vian CEO Eddie Le Vian says: “Chocolate faucets into the primal a part of our mind, these hidden emotions that drive our deepest feelings. The world of chocolate is concerning the marvel and magic of chocolate, and it evokes otherworldly, decadent sentiments and instincts.”
By leaning into innate emotion and highlighting the troublesome feat of hand lacquering enamel, juxtaposing it with wealthy Chocolate Diamonds and complex design, Le Vian continues to shine as an innovator on the high of the posh nice jewellery trade.
Eddie Le Vian says: ‘The brand new GODIVA x Le Vian assortment evokes the delight of devouring that first chunk into a bit of GODIVA artisanal chocolate. The jewellery encapsulates the shock and journey every phase of a GODIVA chocolate brings with our chocolate enamel and Chocolate Diamonds construction. Each luscious texture is individually stunning and combines in a beautiful, harmonious sensory expertise. The signature chain of a GODIVA x Le Vian necklace easily drapes like molten chocolate, delicately touching the mushy central pendant, encased inside a wealthy Chocolate Diamond exterior.’
The gathering additionally contains the enduring GODIVA Chocolate Ganache Coronary heart as an inspiration for expressing love. This piece evokes that rush of emotions while you chunk into the chocolate whereas connecting to Le Vian’s 2023 Pattern Forecast. By combining hand-lacquered enamel with their beloved Chocolate Diamonds, Le Vian encapsulates the traits of Euphoria and Spontaneity.
This marketing campaign was shot on the GODIVA studios in collaboration with Le Vian’s studio workforce. Le Vian is proud to have collaborated with GODIVA’s inventive workforce to recreate a scrumptious chocolate cake, topped with molten dripping chocolate with a GODIVA chocolate ganache to seem alongside the brand new collections impressed by it. The chocolate cake itself is proven facet by facet and resembles the brand new GODIVA x Le Vian jewellery field impressed by the black and gold GODIVA truffles field. Its luxurious ribbons evoke the sensation of unwrapping a tasty Chocolate Diamond Delight jewel for the primary time and ceaselessly.
About Le Vian and Chocolate Diamonds®
As soon as a guardian of royal jewels in 18th century Persia, Le Vian has united two luxurious worlds – glamorous excessive model style development forecasting and hand-made nice jewellery designs incorporating uncommon, valuable diamonds and gems. Le Vian has a mission to make the world’s most stunning and fascinating jewellery accessible to each family and the present era of the Le Vian dynasty is totally dedicated to realizing this aim. Le Vian is on the forefront of making probably the most beautiful pure fancy coloration diamond jewels in a kaleidoscope of colours together with the unique Le Vian Chocolate Diamonds®, which have attracted 5 million collectors within the final 20 years.
Le Vian Chocolate Diamonds are Le Vian’s proprietary model of high-quality pure fancy coloration diamonds chosen for his or her rarity and coloration. Le Vian’s Chocolate Diamonds are chosen based mostly on coloration, readability, lower and traceable sourcing. In response to the Gemological Institute of America, only one in 10,000 carats shows fancy coloration, making them far rarer than the very best high quality white diamonds.
Le Vian frequently submits its whole manufacturing course of to unbiased audit and verification as an authorized member of the Accountable Jewelry Council, which units worldwide requirements on accountable enterprise practices for diamonds, gold, and platinum. The RJC Code of Observe addresses provide chain points together with human rights, labor rights, environmental affect, mining practices and product disclosure. Le Vian, by its board mandate, offers again to varied charities a minimal of 10% of its pre-tax income yearly.
About GODIVA Chocolatier
GODIVA Chocolatier, a world chief in premium chocolate, was based in Brussels in 1926 by Belgian Chocolatier, Pierre Draps. With a longtime international footprint throughout greater than 100 markets, GODIVA continues to increase its attain by way of an omnichannel strategy, rapidly increasing past formal gifting by investing in consumer-packaged items in addition to on-line gross sales. As GODIVA delivers upon its promise of “opening folks’s eyes to a extra fantastic world,” prospects can look forward to finding GODIVA in lots of nice retailers, supermarkets, drug shops, on-line, and, relying available on the market, at brick & mortar places like boutiques, cafes, and GODIVA Delight, too. For GODIVA, being a accountable company citizen is a means of doing enterprise. It is a promise the enterprise retains with each stakeholder: to take motion right now for a brighter tomorrow. To optimize its affect, and in alignment with the UN’s Sustainable Growth Targets, GODIVA focuses its efforts on Ladies’s Empowerment and Sustainability. To study extra, go to GODIVA Cares.
About Kay Jewelers
For over 100 years, KAY Jewelers has helped thousands and thousands of individuals specific love and have fun life’s most significant moments. Operated by Signet Jewelers Ltd., KAY Jewelers is America’s #1 jewellery retailer and the world’s largest retailer of diamond jewellery. To study extra, go to www.KAY.com.
See right here for high-res imagery of the Le Vian x GODIVA Chocolate Delight Assortment
View the Assortment on Kay.com
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