TEILOR, the chain of luxurious jewellery shops with presence throughout the CEE area, opened the sixth retailer of the community in Poland, after the three shops in Warsaw and two in Poznan. The brand new opening marks the chain’s regional growth within the nation and is the primary TEILOR retailer inaugurated within the metropolis of Wroclaw.

“The opening of the shop in Wroclaw is a part of our worldwide growth technique, and we’re marking the thirteenth TEILOR retailer inaugurated exterior Romania. Our improvement technique will proceed in Poland, the place we plan to develop to the principle cities within the nation. This growth will probably be mixed with the strengthening of TEILOR’s model consciousness. We now have discovered an especially aggressive market in Poland, with well-known native gamers, however there’s a area of interest for diamond and luxurious jewellery, which has nice potential that we need to faucet. The competitors that exists in each market the place we function is a chance for us as a result of we’re assured that the combo of product high quality and variety, retailer structure, and buyer expertise has an viewers that can reply properly to those requirements in each nation,” said Willy Dicu, CEO of TEILOR.

The brand new TEILOR retailer is positioned within the Wroclavia Purchasing Middle in Wroclaw, has an space of roughly 87 sqm, and is managed by 4 staff. TEILOR collections on this retailer embrace a bracelet value over 20,000 euros, a elaborate diamond ring value greater than 16,000 euros, and a butterfly ring with diamonds and valuable stones value over 11,000 euros.

In 2022, TEILOR opened eight shops, three in Romania – in Bucharest, Iasi, and Piatra Neamt – three in Poland, one within the Czech Republic, and one in Hungary. By the tip of this yr, the corporate goals to open yet one more retailer, increasing the TEILOR community to 65 shops, together with 51 areas in Romania and 14 worldwide shops in Poland, Hungary, Bulgaria, and the Czech Republic. Along with the brick-and-mortar shops, TEILOR at the moment operates 5 on-line platforms – teilor.com, teilor.ro, teilor.hu, teilor.bg and teilor.pl.

Contemplating the exterior financial, political, and social context, in addition to the market specifics and model positioning wants, TEILOR will focus between 2022 and 2024 on consolidating its presence within the present markets by way of its retailer community in Romania, Poland, Hungary, Bulgaria, and the Czech Republic. Ranging from 2025, TEILOR will discover increasing into Germany, Austria, Slovakia, and different markets, aiming to open between 4 and 6 new shops per yr in premium areas.