Normal Mills Inc and Luxurious automaker Audi of America mentioned on Thursday they’ve paused promoting on Twitter, days after the social media platform was acquired by billionaire Elon Musk for $44 billion.

“We are going to proceed to observe this new path and consider our advertising and marketing spend,” a Normal Mills spokesperson mentioned.

Audi of America, the Herndon, Virginia-based U.S. unit of Audi – a Volkswagen Group model – mentioned it could “proceed to judge the state of affairs.”

Twitter says layoffs to start Friday

The 2 firms be a part of prime U.S. automaker Normal Motors Co, which final week mentioned it had quickly halted paid promoting on Twitter.

The advert pauses comes after Musk mentioned in an open letter to advertisers final week that he desires Twitter to be “probably the most revered promoting platform” in a bid to achieve their belief.

Advert gross sales accounted for greater than 90% of Twitter’s income within the second quarter, and Reuters reported earlier that the corporate was struggling to maintain its most lively customers who’re very important to the enterprise.

At a presentation for advertisers in Could, some advert businesses and types have been already skeptical and anxious over Twitter’s future.

Musk says might take ‘weeks’ for banned Twitter accounts to be restored

Earlier on Thursday, the Wall Avenue Journal reported, citing sources that Oreo maker Mondelez Worldwide Inc and U.S. drugmaker Pfizer Inc additionally quickly halted promoting with Twitter.

Twitter, Mondelez and Pfizer didn’t instantly reply to Reuters‘ requests for remark.