Basma Chaieri, the founding father of Etika Jewels®, a web based sustainable jewelry retailer with a optimistic affect, finds her inspiration in at this time’s girls and their power and inside energy.
Born and raised in Tangier, Morocco, Basma obtained a grasp’s diploma in Worldwide Enterprise and an MBA deal with Entrepreneurship earlier than launching her progressive imaginative and prescient of lab-grown diamonds and gem stones. She can also be an authorized diamond grader by the Worldwide Gemological Institute, making her enterprise well-informed. Having lived in 8 completely different cities across the globe, she skilled completely different cultures and considers herself a wholehearted citizen of the world.
Basma spent 12 years within the journey and digital trade working for respected international names akin to Reserving.com and Expo 2020 Dubai. She sought a whole shift in her profession with Etika Jewels to merge her skilled and private life round a function that may make the world a greater place for future generations.
A mother of two, Basma aspires to show her kids by instance the values of confidence, inclusion, onerous work and optimistic change. With a lifelong love of trend and equipment, she pursued her need to begin a enterprise that may empower girls in her area of ardour and past. She wished to create a model that permits girls to really feel good as they’re. She encourages girls to set the requirements for themselves and has developed a model that allies with that assured line of pondering. Etika jewellery® is designed to mirror magnificence in simplicity: do good and really feel good.
Basma first conceived her thought of Etika Jewels®, a web based retailer providing stylish and moral jewelry, after watching a documentary about mined diamonds that exposed an inside look of the trade. After discovering that lab-grown diamonds are bodily and chemically an identical to their mined counterpart, simply extra moral, she strived to develop a model that supported accountable luxurious and empowered on a regular basis girls with easy appears and confidence. Whereas working at Expo 2020 Dubai, she was impressed by the quite a few sustainability initiatives at offered which motivated her to take this large leap of religion.
At 38 years previous, Basma returned to highschool, realized all the things about carbon chemistry, diamonds, and gemology and have become a Licensed Diamond Grader. She then used her expertise within the digital trade to reinvent how girls store for jewelry and create a model that may resonate within the coronary heart of girls at this time: energetic, stylish, caring and decided.
Etika Jewels® is a completely digital jewelry retailer providing stunning, aware, and accessible diamond and gold jewelry options that goal to boost moral requirements within the diamond trade. From tennis bracelets to stud earrings and diamond necklaces to solitaire rings, the model offers over 100 merchandise skillfully handcrafted for each stylish and timeless magnificence. Each bit is fastidiously designed to simply elevate any outfit with minimal effort as a result of Basma believes the most important luxurious a contemporary lady can have is extra time for herself and her family members.
Etika Jewels® is dedicated to giving lady true worth for his or her cash, with jewelry that make us really feel stunning and assured immediately.
Basma is a agency believer in girls’s expertise and their skill to attain something when believing and pondering positively about themselves. “All the pieces is feasible once you consider in your self, work onerous, problem the assumptions and take dangers”.
Etika Jewels is synonymous with Moral. Empowerment and Magnificence.
For extra details about Basma’s creations, please go to https://etikajewels.com
