Jonatan and Alexandre Gil run the corporate, based by their grandfather. “With settings, males’s watches are typically extra technical, extra straight-lined, with a considerably extra aggressive design,” Jonatan Gil mentioned. “For instance, they use baguette-cut stones set with an invisible method the place you don’t see the steel holding the stone.

“Spherical diamonds with 4 prongs holding every brilliant-cut white stone are, nonetheless, on high of the listing of what our purchasers need,” he added. “However within the final three or 4 years, coloured stones, particularly sapphires, are making a powerful comeback.”

Mr. Gil mentioned he sees a connection between gem-set watches and geopolitical occasions. “Through the interval of Covid and now with the uncertainties in wake of the warfare, we see extra individuals investing in gemstone watches, as they discover security of their inherent worth,” he mentioned.

He additionally famous that whereas diamond costs have fluctuated, the value of the nice high quality melee diamonds — the business time period for gems of lower than two-tenths of a carat, and the kind of stones used most frequently by the watch business — have gone up 25 % since December 2021.

In June the New York Metropolis-based watch and jewellery model Jacob & Co. introduced a brand new iteration of the 49-millimeter Opera Godfather Musical Watch ($1 million), a timepiece with a tourbillon escapement and a musical operate that performs 120 notes of the theme track from “The Godfather,” which is celebrating its fiftieth anniversary.

“There may be numerous new cash round from crypto and profitable entrepreneurs, and carrying one thing loud in your wrist is one strategy to present what you might have achieved,” Benjamin Arabov, the corporate’s chief govt, mentioned in regards to the timepiece, which is about with 1,024 diamonds.