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The Italian luxurious model Prada has unveiled a sustainable and 100% recycled assortment of their new high-quality jewelry Everlasting Gold. The marketing campaign showcases model ambassadors – actress and Stranger Issues’ star Maya Hawke, Ok-pop star Jeon Somi and poet Amanda Gorman – all rising stars of their 20s depicting the optimism.
Stranger Issues’ Maya Hawke and Ok-pop star Jeon Somi develop into world ambassadors for Prada’s new high-quality jewelry assortment Everlasting Gold
As per Prada, the gathering “presents a particular collection of gold and white gold high-quality jewelry for each women and men. In an beautiful, extremely unique type, treasured supplies are handcrafted in refined designs that reinvent Prada’s iconic symbols and the themes of the brand new collections. Vibrant hearts, baroque pearls, rock guitars, romantic roses, playful robots but in addition keys, rabbits, bananas, and the model’s triangular emblem – in gold and diamonds – relive Prada’s historical past by way of modern and timeless earrings, bracelets, pendants and necklaces with an unmistakable trace of irony.”
As per Elle journal, “The jewelry and its marketing campaign symbolize the way forward for a completely accountable planet that is not sacrificing purity and sweetness at its demise. The act of each trying good and doing good is one thing all manufacturers ought to intention in the direction of.”
Prada’s new high-quality jewelry assortment Everlasting Gold is reportedly made utilizing 18-carat gold and diamonds from suppliers with Accountable Jewelry Council (RJC) certification. As per Prada, the RJC is a “non-profit organisation, based in 2015 to advertise accountable practices from an moral, social and environmental perspective and respect for human rights within the dealing with of metals and treasured stones, from their extraction proper by way of to their sale.”
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