TEILOR, the chain of luxurious jewellery shops with presence throughout the CEE area, continues its worldwide growth by opening a brand new retailer in Poznan, Poland. Presently, the TEILOR community in Poland contains 5 shops, two of which opened this yr.

 

“We’re happy to open a brand new retailer in Poland, an important overseas marketplace for TEILOR, which confirms our belief within the community’s growth there. The Polish market is mature, which makes it extraordinarily aggressive. The event of the TEILOR community in Central and Japanese Europe relies on the truth that jewellery preferences are usually common, so worldwide traits are additionally adopted by clients within the markets the place we’re current. Suggestions from our worldwide colleagues highlights that the jewellery design, in addition to the purchasing expertise provided to our clients, are vital differentiators of the TEILOR model in each market the place we’re current,” said Willy Dicu, CEO of TEILOR.

The brand new TEILOR retailer is situated within the Stary Browar purchasing middle in Poznan and covers an space of roughly 60 sqm, being managed by 4 workers. TEILOR collections embrace 14K and 18K yellow, rose, and white gold jewellery, with treasured or semi-precious stones. The portfolio additionally contains engagement rings and diamond jewellery licensed by GIA (Gemological Institute of America) and De Beers Institute of Diamonds.

That is the second TEILOR retailer opened in Poznan, having beforehand inaugurated one in Posnania Mall. The community in Poland additionally contains three shops in Warsaw, bringing the whole variety of workers in Poland to twenty-eight. TEILOR will proceed its growth in Poland by opening one other retailer within the Wroclavia purchasing middle in Wroclaw by the tip of the yr.

In 2022, TEILOR opened seven shops, three in Romania – in Bucharest, Iasi, and Piatra Neamt – two in Poland, one within the Czech Republic and one in Hungary. By the tip of this yr, the corporate goals to open two extra new shops, increasing the TEILOR community to 65 shops, together with 51 places in Romania and 14 worldwide shops in Poland, Hungary, Bulgaria, and the Czech Republic. Along with the brick-and-mortar shops, TEILOR presently operates 5 on-line platforms – teilor.com, teilor.ro, teilor.hu, teilor.bg and teilor.pl.

Contemplating the exterior financial, political, and social context, in addition to the market specifics and model positioning wants, TEILOR will focus between 2022 and 2024 on consolidating its presence within the present markets by means of over 60 shops in Romania, Poland, Hungary, Bulgaria, and the Czech Republic. Ranging from 2025, TEILOR will discover increasing into Germany, Austria, Slovakia, and different markets, aiming to open between 4 and 6 new shops per yr in premium places.