New York: Forward of the TFWA World Exhibition and Convention in Cannes, British watch firm Accurist unveiled a refreshed model positioning and new watch assortment (October 2-6). The brand new assortment is on show on the firm’s sales space in Inexperienced Village, K50, which is a member of the Time Merchandise Restricted Group of companies. The brand new product introduction is the results of a analysis mission that introduced the wealthy historical past of the model to life.

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The Akurist group discovered a number of distinctive classic timepieces whereas looking out their assortment for a classic timepiece to be reissued to rejoice its seventy fifth anniversary in 2021. Acurist has consequently created seven new collections that can substitute its present watch traces.

Every assortment, which incorporates 76 totally different watches, attracts its design cues from a singular classic timepiece, creating a wide range of males’s and ladies’s appears that attraction to totally different goal audiences.

All will likely be provided for retail journey.

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In accordance with Obligation Free and Worldwide Director Gary Taylor, “Accurist has focused journey retail for a few years and has strongholds within the UK and Europe; our prospects embody Jet2, DFDS, Aer Rianta, and Lagardère.”

“We’re assured that the revitalization of the model will strengthen our present place and assist within the growth of our firm into new markets.” Acurist is a singular providing, combining trendy supplies and designs with a heritage British model spanning over 75 years. Watchmaking is intertwined with historical past.

“The Acurist actually punches above its weight by specializing in prime quality specs resembling sapphire crystal glass, stable stainless-steel and diamond dot dials.

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“With this new assortment, we anticipate to draw a brand new form of buyer and retailer, creating new alternatives world wide. Moreover, the launch time will allow the merchandise to broaden the scope of their model choices. Is.

Acurist can be introducing a brand new technique known as “It is About Time”, which highlights key moments from the corporate’s previous, such because the countdown to the brand new millennium and sponsorship of the talking clock (as of 2008).

The revamped Aquarist model contains the return of an outdated Aquarist brand, up to date show stands, a web site to extend visibility, and new packaging that features a watch roll with every watch.

At an inexpensive worth level, premium supplies are used, together with stable stainless-steel, semi-precious stones, sapphire crystal glass and real leather-based. Seven collections will make up the recent line: Basic, Origin, Rectangle, On a regular basis, Jewelry, Aviation and Dive.

Each bit additionally comes with a five-year guarantee, interchangeable, quick-release straps for personalisation, and a delegated engraving space on the case again.

The “It is About Time” theme would be the focus of a nationwide advertising and marketing marketing campaign within the UK from October to December. The marketing campaign will use digital and social media advertising and marketing in addition to intensive out of doors and press promoting to extend model consciousness amongst shoppers previous to the journey.