Home Precious Stones Boucheron dazzles in Serpent Bohème marketing campaign starring Alexa Chung

Boucheron dazzles in Serpent Bohème marketing campaign starring Alexa Chung

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Boucheron dazzles in Serpent Bohème marketing campaign starring Alexa Chung

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Alexa Chung x Boucheron Alexa Chung stars in Boucheron’s Serpent Bohème marketing campaign. Picture credit score: Boucheron

French jeweler Boucheron is placing its valuable stones on full show in a brand new marketing campaign.

With the assistance of vogue darling Alexa Chung, who makes an look amid a brand new set of marketing campaign photos out from the model, Bucheron lifts Serpent Bohème, a group that infuses uncommon jewels corresponding to aquaprase and rhodolite right into a uniquely-designed ensemble of equipment. The road embodies Maison Boucheron’s craft-focused ethos with free-spirited constructions and a degree of savoir-faire that solely a heritage model might uphold.

Serpent Bohème Solarité
Freedom represents the founding spirit of the Serpent Bohème assortment.

Below the hashtag #BoucheronBrightAnyWay, marketing campaign content material encompasses a acquainted face. British author, mannequin and all-around “it” woman dons a yellow gold Serpent Bohème Solarité multi-motif necklace.

Assortment pricing is out there upon request, in line with Boucheron’s website.

Initially debuted in 1968, Bucheron’s Serpent Bohème Solarité remains to be shining. A set of animated product photographs spotlight’s the road’s illuminative nature, with a stream-of-light impact historically achieved by slowing a digital camera’s shutter velocity.

Ms. Chung seems in one of many photos, stagnant and sluggish at first earlier than a lens pulls again to disclose the mannequin’s higher half. Clothed in a black turtleneck, the final word canvas for an adjunct of this magnitude, she appears to her left, revealing a pointy profile and letting the jewels communicate for themselves.

The influencer is a frequent collaborator of the model, usually infusing heritage homes with youthful authenticity. Ms. Chung sported necklaces and rings from the high-quality jewellery Animaux de Assortment and Quatre novelties strains for fall/winter 2021 marketing campaign (see story).

Reflective of assertive femininity, a teardrop form surrounds a set of diamond rings, earrings, necklaces and bracelets. Extra fashionable choices embody an asymmetrical ear cuff and a two-finger ring.

Designs take type in yellow, gold and pink gold.

Boucheron’s anchor assortment dates again to the late nineteenth century and is predicated on a snake-shaped necklace made by Monsieur Frédéric Boucheron himself and gifted to his spouse the omen, which was supposed to guard her whereas he traveled.

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”,”iv”:”0cbca69a31429ede18b12b8ddffa3600″,”s”:”e397550fce07072f”}



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